Cookie Policy
Effective Date: [03/08/2025]
Last Updated: [03/08/2025]
1. Introduction
This Cookie Policy explains how CMO Fractional (“we,” “our,” or “us”) uses cookies and similar tracking technologies on our website at https://cmo-fractional.com/ (the “Website”). This policy should be read alongside our Privacy Policy, which provides more details about how we collect and use your personal information.
By continuing to use our website, you consent to our use of cookies as described in this policy. You can manage your cookie preferences at any time through your browser settings or our cookie consent banner.
2. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They help websites remember information about your visit, such as your preferred language, login status, and other settings, which can make your next visit easier and the site more useful to you.
Types of Cookies We Use:
Session Cookies: Temporary cookies that are deleted when you close your browser
Persistent Cookies: Cookies that remain on your device for a specified period or until you delete them
First-Party Cookies: Cookies set by our website directly
Third-Party Cookies: Cookies set by external services we use on our website
3. How We Use Cookies
We use cookies for several purposes to enhance your experience and improve our services:
3.1 Essential Cookies (Always Active)
These cookies are necessary for the website to function properly and cannot be disabled.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| Session ID | Maintains your session during website visit | Session | First-party |
| Security Token | Protects against cross-site request forgery | Session | First-party |
| Cookie Consent | Remembers your cookie preferences | 1 Year | First-party |
| Load Balancer | Ensures optimal server performance | Session | First-party |
3.2 Analytics Cookies
Help us understand how visitors interact with our website by collecting and reporting information anonymously.
| Service | Cookie Names | Purpose | Duration | Privacy Policy |
|---|---|---|---|---|
| Google Analytics | _ga, ga*, _gid, _gat | Website traffic analysis, user behavior tracking | 2 years / 24 hours | Google Privacy Policy |
| Hotjar | _hjid, hjSessionUser, hjSession | User behavior analysis, heatmaps | 1 year / 30 minutes | Hotjar Privacy Policy |
3.3 Functional Cookies
Enable enhanced functionality and personalization, such as remembering your preferences.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| Language Preference | Remembers your preferred language | 1 Year | First-party |
| Contact Form Data | Temporarily stores form information | Session | First-party |
| Chat Widget | Maintains chat session continuity | Session | Third-party |
3.4 Marketing Cookies
Used to track visitors across websites and deliver more relevant advertising and marketing messages.
| Service | Cookie Names | Purpose | Duration | Privacy Policy |
|---|---|---|---|---|
| LinkedIn Insight | _linkedin_partner_id, li_sugr | LinkedIn advertising and analytics | 2 years | LinkedIn Privacy Policy |
| Facebook Pixel | _fbp, _fbc | Facebook advertising optimization | 3 months | Facebook Privacy Policy |
| Google Ads | _gcl_au, _gcl_aw | Google advertising conversion tracking | 90 days | Google Ads Privacy Policy |
4. Third-Party Services and Cookies
We use several third-party services that may set their own cookies:
4.1 Website Analytics
- Google Analytics 4: Tracks website performance, user behavior, and conversion metrics
- Hotjar: Provides heatmaps and session recordings to improve user experience
4.2 Communication Tools
- Calendly: For consultation booking and scheduling
- Intercom/Drift: For live chat functionality and customer support
- Mailchimp/ConvertKit: For email marketing and newsletter subscriptions
4.3 Social Media Integration
- LinkedIn: For social sharing and advertising pixels
- Facebook: For social plugins and advertising optimization
- Twitter: For social sharing functionality
4.4 Content Delivery
- Cloudflare: For website security and performance optimization
- YouTube: For embedded video content (if applicable)
5. Cookie Consent and Management
5.1 Consent Banner
When you first visit our website, you’ll see a cookie consent banner that allows you to:
- Accept all cookies
- Reject non-essential cookies
- Customize your cookie preferences
- Access detailed information about each cookie category
5.2 Managing Cookie Preferences
You can update your cookie preferences at any time by:
- Clicking the “Cookie Settings” link in our website footer
- Using the cookie preference center accessible from any page
- Contacting us directly with your preferences
5.3 Browser Settings
You can also control cookies through your browser settings:
Chrome: Settings > Privacy and Security > Cookies and other site data
Firefox: Options > Privacy & Security > Cookies and Site Data
Safari: Preferences > Privacy > Manage Website Data
Edge: Settings > Privacy, search, and services > Cookies and site permissions
Note: Disabling certain cookies may affect website functionality and your user experience.
6. Cookie Categories and Legal Basis
6.1 Strictly Necessary Cookies
Legal Basis: Legitimate interest (essential for website operation)
Can be disabled: No
Purpose: Website security, session management, load balancing
6.2 Performance Cookies
Legal Basis: Consent or legitimate interest
Can be disabled: Yes
Purpose: Website analytics, performance monitoring, user experience improvement
6.3 Functional Cookies
Legal Basis: Consent or legitimate interest
Can be disabled: Yes
Purpose: Enhanced functionality, personalization, user preferences
6.4 Marketing Cookies
Legal Basis: Consent
Can be disabled: Yes
Purpose: Advertising, remarketing, conversion tracking, audience building
7. Data Retention and Storage
7.1 Cookie Lifespan
- Session cookies: Deleted when you close your browser
- Persistent cookies: Vary from 24 hours to 2 years depending on purpose
- Analytics data: Typically retained for 26 months (Google Analytics default)
- Marketing data: Usually retained for 90 days to 2 years
7.2 Data Processing Location
Cookie data may be processed in various locations including:
- European Union (GDPR compliant)
- United States (with appropriate safeguards)
- Other countries where our service providers operate
8. Your Rights and Choices
8.1 Under GDPR (EU Users)
- Right to withdraw consent: Disable cookies at any time
- Right to access: Request information about cookies and data collected
- Right to deletion: Request removal of cookie-related personal data
- Right to portability: Receive your data in a machine-readable format
8.2 Under CCPA (California Users)
- Right to know: Information about cookies and personal data collection
- Right to delete: Request deletion of personal information collected via cookies
- Right to opt-out: Opt out of sale of personal information (we don’t sell data)
8.3 Exercising Your Rights
To exercise any of these rights, please:
- Use our cookie preference center
- Contact us directly by email
- Submit a request through our contact form
9. Mobile Applications and Other Technologies
9.1 Similar Technologies
We may also use technologies similar to cookies, including:
- Web beacons: Small graphics that help us analyze website usage
- Local storage: Browser storage for enhanced functionality
- Fingerprinting: Device and browser characteristic analysis (limited use)
9.2 Mobile Considerations
If you access our website via mobile devices, cookies function similarly to desktop browsers. Mobile-specific considerations include:
- App-based analytics (if we develop mobile apps)
- Mobile advertising identifiers
- Cross-device tracking capabilities
10. Updates to This Cookie Policy
We may update this Cookie Policy periodically to reflect:
- Changes in our cookie usage
- New third-party services
- Legal and regulatory updates
- Technology improvements
Notification Methods:
- Email notification to newsletter subscribers
- Website banner notification
- Updated “Last Modified” date
- Social media announcements for major changes
11. Contact Information
For questions about this Cookie Policy or to exercise your rights, please contact us by email:
Response Time: We aim to respond to all cookie-related inquiries within 5 business days.
This Cookie Policy is part of our commitment to transparency and compliance with applicable privacy laws including GDPR, ePrivacy Directive, CCPA, and other relevant regulations.